Using Hype Trends to Convert Your Leads
Trends are the waves of social media. If your content follows the trends, you can easily bring in bountiful sales. Small social media marketplaces have become the heart of all small businesses. And any business that builds a small fortune tries to become bigger. This is when marketing campaigns become necessary. And for any marketing strategy to succeed, it must tag along with a viral trend. And academic circles are still lagging behind when it comes to researching about the dynamics of the internet and its effect on business. And effective models of business are still industry secrets and closely guarded. Therefore, it is tricky to find an effective agency or marketer.
The internet is unforgiving to those who cannot adopt to trends and can be very rewarding if one can adapt to new trends. The specific requirements require a few authentic and well-timed sharing of the content. A successful campaigner will look for the perfect opportunity.
Staying Vigilant
A successful social media marketer keeps a lookout for popular movies and songs. Any popular movie or song is supposed to have catch-phrases or popular dialogues that become popular memes shared around the internet. These catch phrases and dialogues are the key to becoming a part of the trend. All businesses have a key view towards their view of profit, that all profits are short-term and quick. Meaning, a meme needs to be milked as much as possible before it becomes boring and overused. And by the time it does, the marketer must keep his eyes for new memes. As you can see, a successful marketing campaign is a leeching technique from other forms of art. However, big events like elections or sports events can also become trends and therefore tools for marketing. So, events like the FIFA World Cup are good windows for capitalizing on. Lets say one chooses to capitalize at that time, they would make slogans and graphics more football themed.
Learning History
Human history is vast. And human history is full of memorable events that reemerge as trends. Lets take the Ertugrul TV series for example. It is a video adaptation of the history of establishment of the Ottoman Empire. And using history, it has become one of the most popular series in the world. A marketer could use a memorable date for the use of marketing. Any trend that reemerges due to historical event, usually has many related information that are not commonly known. This is where a marketer could potentially add to an ongoing trend. By using bits of history that are relevant to an ongoing trend. One could use the birthday of JRR Tolkien to use the hype of Hobbit dialogues. Or they could use uncommon bits of facts to morph a trendy meme into a product placement strategy.
A Perfect Score
So a proper product placement and marketing strategy is the heart of Online Capitalism. For it to work, online hype trendss need to be thoroughly analyzed. A marketer must master both the past and the present to create a proper opportunity. They must stay aware of the beginning of a trend and wait till a trend reaches its peak before casting their spell. That way, people with extra money will likely memorialize that trend by buying something. Usually because whatever event or show or song was trending was a part of the best times of their lives. And for a marketer, that is a perfect score.
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Author: Abdullah Ehsan.
CEO, Artocloud Digital.
