The Advantages of Having a Project Manager with Social Media Skills
Let’s imagine the success of a business like the outgrowth of a tropical forest. The denser and greener it is, the more fruitful, connected and popular it becomes. The bigger it is, the more people it attracts. Yet, every forest began with one single plant. That sprouted just in the right conditions for it to grow into adulthood and survive a fruiting cycle and allow roots to its offspring. The root brings in the natural resources and the plant processes the goods, this is why we call manufacturing plants, and then when the flowering season comes, the flower blooms bringing in the insects in search of the nectar. The colors and the sweet scent of the flower is what attracts the insects, in this case potential investors and share buyers, this is what we call primary marketing. Primary marketing is when people can get experts to review the idea of the fruit to come. Where the idea is studied, analyzed and represented positively towards a target audience with idle capital. Then there is secondary marketing which involves bringing in the consumers of the fruit. But if an entrepreneur needs a third party to bring in both investors and customers, they will need an expert in the field of communication and analysis. Usually these experts become the sought-after Social Media Project Managers. Such a person is expert in Social Media Marketing and in Idea-Selling. And since Business has to adopt with technology, let us look at advantages of hiring a Project Manager who is not only good at making a pitch review, but also knows the ins and outs of social media and has the connections to do so.
The Success of Social Media
The internet allows anyone to connect. If a person suddenly acquires large sum of money, and they feel they want to invest it, they can easily find a good project. If a person needs third party business services they will first look at the internet. And the most visited websites on the internet are all social media and Video Streaming websites. Websites like LikedIn and YouTube has had immense success in this field of connecting investors, planners and consumers. Now an investor can easily find the Company or Project’s portfolio. Find their previous projects and their rate of success. He can pull up annual financial reports and become informed about the processes of the industry as a whole. The person can even look at the insides of the manufacturing facilities on Video Streaming websites like YouTube. This allows great flexibility never before seen in the field of investing.
The advantage extends to people who connect investors and the planners. It is vital for planners to have a tech savvy Project Manager who can use the internet efficiently. A paper by Frederic and Scott argues the effectiveness of Business Planning when beginning ventures. The paper uses an experimental group of 223 ventures started between January and September of 1998 in order to prove its claim.
Delmar and Shane elaborate on how sustainable businesses that will become a renewable and close-ended venture, almost always require some expert planning. Businesses that had experts in their projects succeeded in creating a running business and avoided going into losses. One of the tricks used by many of the successful ventures was to find a new investor to overcome competition. A competitor will change the flow of profit with some new expensive technique by the sheer force of idle capital. And any business without idle capital will require a new investor. This is a very common problem faced by new ventures and this is where a proper Venture Management Team is necessary. Vesper and Holmdahl made an conclusive research where Venture Companies created by large businesses that had an experienced Project Management Team have a 73% chance of becoming a running business. This is because ventures can use unorthodox methods to bring in Capital. Unlike the parent company that has become either too famous or infamous for their practices.
This is where Social Media becomes a game changing aspect. A potential investor needs to know the complete process of the business. Even though the investor could research it themselves, procrastination might set in. O’Donoghue & Rabin, in their 1998 Procrastination in Preparing for Retirement, suggests that investors want immediate gratification for their investment. They want someone to give them hope that their investment has not been wasted and they can rely on the venture to not waste their money. Such verbal communications of hope and praise are a part of seeking successful investments. The Social Media Project Manager here plays the role of a counselor who can act as a responsible third party towards the investor. Of course, the means of persuasion should not be unethical or dishonest.
The Project Manager with complete flexibility could then create portals for investors to find your investment. Portals are like nets created by search engines to direct audience by the words they type on the search bar. We call this technique Search Engine Optimization. Any Social Media Marketer knows the manipulation of keywords to direct to a specific content. The content could relate to the product or the idea that needs to be sold to a consumer or investor. Such a portal could be a short film or an interactive application that informs the party of your pitch. A portal is thousands of hours of hard-work that a third party involvement could solve for anyone, whether it is a joint venture, a running business or a startup.
The Success of Our Team
We have properly managed successfully the projects of two musicians. Those in the field of the Arts are the hardest to market. Therefore Music is a fine example of the success of our methods. We have successfully managed and made two musicians successful in their respective localities as per their demand and clause of project.
Thomas Alexander invited us to work with him regarding his online presence in early 2020. An excellent artist who simply needed online presence management. We took his best performances and delivered them to the correct audience. A simple task indeed, but our goal was not just marketing but representing Mr. Alexander. So, we listed all the people who might be interested in funding his work or might want to collaborate and we kept in-touch with them. Fully extending his influence on the internet.
The second notable Musician would be DJ Frankie French. We have been working with this talented individual since 2018. Frankie French is now among the popular in-house DJs in South Chicago. His internet influence is now astronomical thanks to our hardworking team and his great talent, Frankie remains busy doing his art without any worries about finding work.
Other than Musicians, we have worked on YouTube Productions. Ronald Parks is an example in our efficiency at handling YouTube Projects. Ronald wanted a small devout fanbase on YouTube and we have accomplished that through perseverant communication and promotion of his work.
We have worked with uprising Japanese Film Director, Mr. Hiroki Ohsawa. His newly released Web series, ‘NihonGo Now’ was promoted by our Marketing Team. Also, We promoted ‘The ALC-MAN’ a short comedy action movie across the internet.
We have many other people in different fields who have been giving us big projects. We have been keeping a flexible amount of manpower, consisting of tech savvy and intelligent people, who are assigned a specific plan and goal. Our Project Manager & CEO, Mr. Robin Ehsan creates every plan himself before ordering their execution and reschedules them if one execution falls into flaw. We have a solid and function work structure that allows any project to fit in smoothly into the framework.
How our Work Structure deals with Failure
Any business venture will likely not immediately succeed. Sometimes human folly will create false Portals without enough attention. This is when we look at the flaws of our plan and review previous successes and compare the failure. We see failure as a good sign and we make it an opportunity to restructure our framework and retry until success. We will find a way for our Portal to succeed for any venture.
Our Moto is this: As long an idea has the smallest semblance of pragmatics and practicality, we can make it succeed.
Author: Robin Ehsan
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Email: artoclouddigital1@gmail.com
