Advertising Digitally: Answering Common Questions
A Digital Marketing Agency focuses primarily on social media and video streaming websites to advertise your product or service. Currently, Google holds the supremacy as the primary search engine of the world. Humans now spend less time searching for what they want and allowing computers do the searching for them. And often, things hard to find on the streets are easier to find on the internet. Google being an international organization, has connected domains from all over the world onto a single platform. All of this is further linked to keywords, Digital Marketers weave a network throughout the social media and video websites to establish link between keywords and a link. This link contains the details and often, the direct purchase method of the product or service.
Does my business need Digital Marketing?
To answer this question we must put two pragmatic measurements into perspective.
First, calculate if your product will bring out enough profit after the additional cost. Essential products or services are automatically popular and often do not need such services, but exotic and luxury goods and services often require extensive marketing. So, also consider where your product lies in the essential-exotic line. The more it is towards the exotic side, the heavier Marketing Campaigns need to be designed.
If the demand for your product goes down with the increase in cost spend for a Digital Marketing Agency, then it is best that you do not make an investment. However, if you can cover the cost for a Digital Advertising Campaign and still keep a price that maintains the demands, then its a matter of who rather than whether.
How much should I invest in Digital Advertising?
It depends on the type of business you are running. Here, the comparison is between the net-income and net-expenses. The values in each field will determine the size of the business. Some businesses need more exposure even though they are going through loss, whilst some could cut down on the marketing expenses, an example could be an antiquity shop. Considering you can provide your services to people who might become interested through the digital content.
If your services have many customization features and has many attractive offers, you should invest more into marketing your content. A small rule of thumb to remember is: the bigger your website, the more you will require a digital advertiser. Often for an online based business the Social Media Marketer is the first employee. Because of its immediate necessity and the lack of popularity of products or services. On the contrary, a running business looking to attract more customers through social media or other forms of online portals, will need a passive team working slowly to build an advertising campaign. In this case, such a business will invest minimal amounts.
Another aspect of digital advertising might be through a mailing list. A business that has a large mailing list might send out professionally designed adverts. In this case, hiring experienced advertisers is time and cost efficient.
Overall, your need to hire a digital advertiser depends on 5 factors.
1) Size of your business,
2) Necessity of exposure to target audience,
3) Dependence upon the internet,
4) Essentiality of the commodity
5) Size of Online Presence
In the first 4 cases, the higher the empirical value the more money should be invested in marketing expenditure. The fifth factor is a volatile aspect dependent upon too many real life factors. It is too far removed from empirical calculation to be used for decision making. Too many factors affect Online Presence and it will require a section of its own. And sometimes too much online presence can be hurtful as people might view it as obnoxious. Raid Shadow Legends, for example, ran an obnoxious campaign where it became one of the most hated advertising campaigns till date.
How to Know that my Investment has paid off?
Expect more visitors to your content. The first sign that the advertisement is working that people are visiting your pages or website and viewing your content. The next sign is that you are receiving emails from individuals or organizations interested in your product. And eventually, you will be receiving more sales. The goal of marketing is to bring more sales through increased exposure.
If you need more assistance on Digital Advertising feel free to knock us!
Contact: artoclouddigital1@gmail.com
WhatsApp: https://wa.me/8801923133689
Website: https://artocloudsdigital.com/
Author: Robin Ehsan
CEO, Artocloud Digital.
